Say hello to Rob, a.k.a. Rob Wilson, the male model who won a voting contest to become the first ever male model to show off and caress prizes on The Price Is Right. He is hot, right? He goes on the air for the first time today, and he's real butch and comes from Boston and lives in L.A. but we suspect he's a big 'mo. But who knows. It's a plum gig! And one he could potentially age into like some of his female counterparts did under Bob Barker's longtime reign. Anyway, see another glamour shot of him below.